PAC CHALLENGE<0166> - Announcement & Resumption of Trading

The Stock Exchange of Hong Kong Limited takes no responsibility 
for the contents of this announcement, makes no representation 
as to its accuracy or completeness and expressly disclaims any 
liability whatsoever for any loss howsoever arising from or 
in reliance upon the whole or any part of the contents of this 
announcement.

Pacific Challenge Holdings Limited
(incorporated in Bermuda with limited liability)

CHANGE OF SUBSTANTIAL SHAREHOLDERS

The board of directors (the ``Board'') of Pacific Challenge 
Holdings Limited (the ``Company'' and with its subsidiaries, 
the ``Group'') announces that it has been notified by the 
substantial shareholders of the Company, Roseville Management 
Limited, Roseville Investments Services Limited and Roseville 
Consultant Limited (collectively the ``Vendors'') that they 
signed an agreement (the ``Agreement'') with E1 Media 
Technology Limited (the ``Purchaser'') on 18 February, 2000 
pursuant to which Roseville Management Limited, Roseville 
Investments Services Limited and Roseville Consultant Limited, 
agreed to sell 35,840,000, 18,054,000 and 14,040,000 issued 
shares (collectively the ``Sale Shares'') of the Company 
respectively, represent\ing approximately 15%, 8% and 6% of 
the issued share capital of the Company (the ``Shares''), for 
an aggregate cash consideration of HK$189,593,300. 

Trading in the Shares was suspended at the request of the Company 
with effect from 10:00 a.m. on Tuesday, 15 February, 2000 
pending the release of this announcement. The Company has 
applied to The Stock Exchange of Hong Kong Limited (the ``Stock 
Exchange'') for the resumption of trading of the Shares with 
effect from 10:00 a.m. on Monday, 21 February 2000.

On 15 February, 2000, various shareholders of the Company have 
started the negotiation with Midland Realty (Holdings) Limited 
in relation to the acquisition of collectively less than 35% 
of the issued share capital of the Company. The negotiation 
subsequently ceased on 18 February, 2000 and the Agreement was 
entered into between the Purchaser and the Vendors on the same 
day.

Date of Agreement: 18 February, 2000

Parties

Vendors:   Roseville Management Limited, Roseville 
Investments Services Limited and Roseville Consultant Limited

Purchaser:   E1 Media Technology Limited, 2.5% interest of 
which is owned by the Company and the balance is owned by 
independent third parties not connected with (as defined in 
the Listing Rules) the directors, chief executive or 
substantial shareholders of the Company or any of its 
subsidiaries or an associate (as defined in the Listing Rules) 
of any of them, a company incorporated in Hong Kong with limited 
liability

Yu Shin Gay, Joseph (``Mr. Yu''), a director of the Company, 
is the beneficial owner of Roseville Management Limited. Lui 
Yee Man, Brenda (``Ms. Lui''), a director of the Company, is 
the beneficial owner of Roseville Investments Services Limited 
and is also the owner of the only voting share of Roseville 
Consultant Limited.

Upon completion of the Agreement (``Completion''), Mr. Yu and 
Ms. Lui will cease to be the substantial shareholders of the 
Company. Mr. Yu will hold 3,210,000 Shares (which represents 
1.34% of the issued Shares) upon Completion. Ms. Lui will not 
hold any Shares upon Completion.

Consideration:

The aggregate cash consideration for the sale of the Shares 
(at the same price for every Sale Share) is HK$189,593,300, 
representing approximately HK$2.79 per share.

Completion:

Completion is expected to take place at 11:00 a.m. on the later 
of (i) the third Business Day after the conditions set out in 
the section headed ``Conditions precedent'' below having been 
fulfilled or waived or (ii) 22 March, 2000 (or such other date 
as the parties to the Agreement may agree in writing). 

Conditions precedent

Completion is conditional upon:

(a)     The Stock Exchange confirming that the written approval 
of the Stock Exchange under rule 317 of the Rules of the Stock 
Exchange is not required or is granted, and the Hong Kong Futures 
Exchange Limited (the ``Future Exchange'') confirming that the 
written approval of the board of directors of the Futures 
Exchange under rule 507(b) of the Rules of the Futures Exchange 
is not required or is granted, in each case, as a result of 
the transfer of the Sale Shares contemplated under the 
Agreement or, that the Stock Exchange or (as the case may be) 
the Futures Exchange has no objection to such transfer;

(b)     none of Mr. Yu, Ms. Lui and Loh Jiah Yee, Katherine, a 
director of one of the members of the Group, tendering 
resignation whether as director or employee of any members of 
the Group (other than the Company) on or before Completion;

(c)     no notice being received by any member of the Group or the 
Purchaser that the registration or memberships of any members 
of the Group will be suspended, revoked or withdrawn as a result 
of Completion on or before Completion; and

(d)     no notice being received by the Company or the Purchaser 
that the listing of the shares of the Company on the Stock 
Exchange will or may be revoked or suspended indefinitely and 
the trading in the Shares not being suspended for more than 
ten consecutive trading days (other than as a result of 
clearance of any announcement relating to the Agreement) after 
such clearance.

Change of directors:

Upon Completion, three new directors nominated by the Purchaser, 
out of the three directors of the Board, will be appointed to 
the Company, one of whom will be the chairman of the Board, 
and Mr. Yu, Ms. Lui and Mr. Hui Chung Yee, Richard, a director 
and a shareholder of the Company, will resign as directors of 
the Company. As at the date of the announcement, the three new 
directors to be appointed have not yet been identified. Further 
annoncement will be made upon the appointment of the directors.

Future plans of the Company:

The change in the substantial shareholders of the Company is 
not expected to have any negative impact on the Company or any 
of its operating subsidiaries, for the following reasons:

(a)     both Mr. Yu and Ms. Lui will remain as chief executive and 
managing director respectively for all the operating 
subsidiaries within the Group;

(b)     the Purchaser will hold 30% of the Company following 
Completion. The Company is already controlling approximately 
2.5% of the voting rights of the Purchaser, which invests in 
and develops start-up Internet, multimedia and e-commerce 
related ventures. The Purchaser has no concrete plan to inject 
asset into the Company after Completion. No such assets has 
been identified to date. Furthermore, the Purchaser currently 
has no plan to acquire further interest in the Company after 
Completion; and

(c)     looking to the future, the Company intends to increase its 
emphasis on fee-based income, versus traditional brokerage 
activities, which are expected to face reduced commission 
levels in coming years. The Company's link with the Purchaser 
is expected to facilitate an increased focus on Internet 
business.

Shareholder structure and controlling Shareholder

The Purchaser will become the single largest shareholder upon 
Completion. The following table illustrates the distribution 
of shareholding before and immediately upon completion:

                                   Shareholding
                   Before Completion    Immediately upon 
Completion
                               %            %

Mr. Yu                    16.3%            1.34%
Ms. Lui                   13.4%               0%
Purchaser                    0%              30%
Other shareholders of the Company  
                          70.3%           68.66%
Total                      100%             100%

Resumption of Trading

At the request of the Company, trading in the Shares on the 
Stock Exchange was suspended with effect from 10:00 a.m. on 
Tuesday, 15 February, 2000 pending release of this announcement. 
The Company has applied to the Stock Exchange for the resumption 
of trading in the Shares with effect from 10:00 a.m. on Monday, 
21 February, 2000.

By order of the Board
Pacific Challenge Holdings Limited
Yu Shin Gay, Joseph
Chairman

Hong Kong, 19 February, 2000

* For identification purposes only

The directors of Pacific Challenge Holdings Limited jointly 
and severally accept full responsibility for the accuracy of 
the information contained in this announcement and confirm, 
having made all reasonable enquiries, that to the best of their 
knowledge, opinions expressed in this announcement have been 
arrived at after due and careful consideration and there are 
no other facts not contained in this announcement, the omission 
of which would make any statement in this announcement 
misleading.